It’s no secret that our economy is still struggling to recover. What you may not know is that the cosmetic laser industry is actually growing and expanding throughout these tough economic times.
While major cosmetic procedures, such as liposuction and breast augmentation, come with an expensive price tag and lengthy recovery time, laser and injectable cosmetic treatments are much less expensive and may require very little or no down time at all.
Another trend has been to take a good percent off these cosmetic treatments, since people are typically always on the search for a great deal using websites like Groupon. Many companies have discounted laser treatments 10%, 15%, and even 20% off their offered price for specials.
“I can’t imagine anyone’s not doing that,” Dr. James H. Wells told the New York Times.
These promotions, treatment packages, and special deals, as advertised on Groupon, are bringing in clients who never really considered cosmetic laser treatments before. It’s excellent for business because it gets people hooked so they’ll come back for more.
However, medical spas and cosmetic laser facilities need to be able to compete with competition–if any–around them. This means doing research to see what discounts and specials other companies are hosting in order to better your own business.
The Medical Aesthetic Market
In any case, the medical aesthetics market is definitely a survivor. People keep coming back for more and more cosmetic
treatments to achieve a more youthful appearance. According to the American Society of Plastic Surgeons, Americans spent over 11 billion dollars on laser treatments last year. And as those numbers continue to grow, so does the industry.
National Laser Institute realizes the importance of the cosmetic laser market and has vowed to give its students the highest quality training possible. This includes in depth classroom lectures, hands-on training with clients and state-of-the-art equipment, and installing a deep understanding for a variety of different cosmetic lasers.
This is one of many reasons why National Laser Institute is recognized as gold standard education. They care about student’s success and strive to help teach them to be the best laser technicians.
Don’t be afraid to try out different specials and discounts with your cosmetic laser business. It could just be the boost you need! To get a jump start in this popular industry, check out National Laser Institute’s course descriptions and classes or call 1-800-982-6817.