Know Your Audience

Are you running low on creative ways to pick up the pace of your cosmetic laser business? One trend that’s becoming more popular is offering package services deals for special events, such as bridal parties, pre-prom preparations, and even birthday parties. It’s a fun way to get a group together and spend time with each other while being pampered–similar to getting your nails done with your close girlfriends.

Kacey Knauer, a bride who wanted to do something fun for her bridesmaids, told the New York Times, “Giving them a bracelet isn’t as special as spending an evening together. Plus, as you get older, everyone is more conscientious about their skin and appearance.”

Spring is probably the best time to get these offers out there, since most weddings and proms occur between the months of March-June. Offering discounts or specially priced deals are a great way to bring attention and loads of cash directly into your clinic or medical spa. Teens preparing for prom can enjoy receiving chemical peels or photofacials with their friends while brides and bridesmaids can receive treatments like laser hair removal, cellulite reduction, or laser wrinkle reduction in order to look beautiful for their big day.

According to the New York Times, bridal party spa days have increased 25% within the last two years. As a whole, the medical aesthetics industry is rapidly growing. In fact, American’s spent over 12 billion dollars on cosmetic procedures last year, and of those 83% were non-surgical cosmetic treatments, such as laser hair removal and laser tattoo removal. The great thing about the beauty industry is that it’s recession-proof. No matter what the economy looks like, people are still continuing to pay good money to look and feel their very best.

Market Your Business

National Laser Institute is unique in a sense that it offers students an informative business and marketing seminar, hosted by CEO Louis Silberman. This seminar teaches students vital tips and tricks to run an effective business, such as:

• How to build and expand your business
• Success tips for independent contractors or owners
• Informative marketing information in order to help promote and grow your organization

National Laser Institute is the leader in the medical aesthetics industry with years of experience. It’s earned a gold standard of education and an A+ rating at the BBB.
In this no-insurance industry, you’ll be able to make bank by offering group specials and promotions.

To learn more about the industry or National Laser Institute, please give us a call at 800.982.6817.

After Hailey Tillman of Plano, Texas received her cosmetic laser training, the only thing left standing in her way was finding a job within the industry. She had put in applications with a few medical spas in her area before she came up with a better idea. “I sort of took the reigns in my own hands,” Tillman said. “I ended up calling some local family practices, dermatology clinic, and doctor’s offices to see if they were looking to add cosmetic laser treatments to their experience.”

Tillman says that she started talking to a lovely woman who ran a dermatology clinic a few miles down the road. At first the woman didn’t seem to want to add cosmetic laser treatments, but Tillman managed to explain how fast the industry was growing and how laser treatments could significantly impact her clinic.

“She asked me to stop by the clinic later that evening,” Tillman continued. “We ended up talking for about two hours, and she definitely thought my idea had potential. In the end, we worked out a deal and two weeks from that day, I was performing laser treatments.”

Tillman isn’t the only cosmetic laser technician who’s taken matters into her own hands. Because the cosmetic laser industry is booming, more and more physicians and dermatologists are wanting to add cosmetic lasers to their business. This is because last year, Americans spent over 12 billion dollars on cosmetic procedures, and 83% of those treatments were non-surgical–like laser hair removal or cosmetic facial injections.

Also, cosmetic laser treatments don’t come with the hassle of insurance. This means that you make 100% off of whatever price you charge for treatments.

Get Laser Trained

We offer both cosmetic laser training and cosmetic injectables training courses. As the leader in the medical aesthetics industry, we only offer quality training with industry experts and medical professionals. Students have the opportunity to receive hands-on training with scheduled clients. They’ll also train on the most advanced, state-of-the-art laser equipment.

We also offer a business and marketing seminar that’s hosted by CEO, Louis Silberman. You’ll learn everything you need to know about the cosmetic laser industry, as well as tips and tricks to market your own laser business.

Make you’re in good hands when it comes to your career and your training. To learn more, give us a call at 800.982.6817.

Nix Plastic Surgery Options

Plastic surgery can be a scary word, especially when it’s related to altering your own body image. It can be drastic, harsh, expensive, and risky. In this economy, more people are opting for less pricey choices when it comes to their skin and body. This is one of the reasons why the medical aesthetics industry has become so popular. In fact, BOTOX ® and dermal fillers were the top two non-surgical cosmetic procedures performed last year.

Aside from the price difference, many people are looking to dermal fillers because they don’t require any down time. We live in such a fast-paced world that many people can’t afford to take off weeks or months for a recovery process. With dermal fillers you’ll be able to see your desired result within hours–without the gauze, bandages, or pain.

About Dermal Fillers

Dermal fillers are basically soft tissue fillers that can enhance the youthfulness in your features by plumping your lips or softening creases and shallow areas of the face. There’s a few different types of dermal filler brands, like Juvederm ® or Restylane ®. Treating clients takes only minutes. First, you’ll focus on prepping the facial area. Then you’ll inject the dermal filler treatment into the skin. Because this is a relatively fast process (compared to, say, a face-lift) more and more people are opting to become trained with dermal fillers and BOTOX® injections in order to treat more people and, in the end, make more money.

Career Options

There are a lot of career options when it comes to being trained in cosmetic injectables. Many people end up working in doctor’s or dermatologist’s offices. Some people work in the medical spa environments where they also can perform a variety of cosmetic laser treatments. Some have even started their own business or choose to work part time on a contract basis. That’s the beauty of this industry: You can be creative with your opportunities!

Training

Training to become a plastic surgeon takes years. Plus, in the end, it is still very risky. At National Laser Institute, you can become trained with cosmetic injectables in three days or less. Here you’ll train with medical professionals and industry experts who will teach you everything you need to know about dermal fillers both in the classroom and on actual clients. You’ll receive hands-on training with scheduled clients so you’ll feel comfortable and confident by the time your training is complete.

Plus, National Laser Institute is the leader in the medical aesthetics industry. We proudly provide only the highest quality training with top-of-the-line equipment. And with a small classroom setting, you’ll be sure to receive the individual attention you deserve.

Cast away those creases and crinkles by becoming trained with dermal fillers–one of the hottest anti-aging treatments on the market! To learn more about courses or dates, please call 800.982.6817.

When Times Get Tough, Get Creative!

It’s no secret that our economy is still struggling to recover. What you may not know is that the cosmetic laser industry is actually growing and expanding throughout these tough economic times.

While major cosmetic procedures, such as liposuction and breast augmentation, come with an expensive price tag and lengthy recovery time, laser and injectable cosmetic treatments are much less expensive and may require very little or no down time at all.

Another trend has been to take a good percent off these cosmetic treatments, since people are typically always on the search for a great deal using websites like Groupon. Many companies have discounted laser treatments 10%, 15%, and even 20% off their offered price for specials.

“I can’t imagine anyone’s not doing that,” Dr. James H. Wells told the New York Times.

These promotions, treatment packages, and special deals, as advertised on Groupon, are bringing in clients who never really considered cosmetic laser treatments before. It’s excellent for business because it gets people hooked so they’ll come back for more.

However, medical spas and cosmetic laser facilities need to be able to compete with competition–if any–around them. This means doing research to see what discounts and specials other companies are hosting in order to better your own business.

The Medical Aesthetic Market

In any case, the medical aesthetics market is definitely a survivor. People keep coming back for more and more cosmetic treatments to achieve a more youthful appearance. According to the American Society of Plastic Surgeons, Americans spent over 11 billion dollars on laser treatments last year. And as those numbers continue to grow, so does the industry.

National Laser Institute realizes the importance of the cosmetic laser market and has vowed to give its students the highest quality training possible. This includes in depth classroom lectures, hands-on training with clients and state-of-the-art equipment, and installing a deep understanding for a variety of different cosmetic lasers.

This is one of many reasons why National Laser Institute is recognized as gold standard education. They care about student’s success and strive to help teach them to be the best laser technicians.

Don’t be afraid to try out different specials and discounts with your cosmetic laser business. It could just be the boost you need! To get a jump start in this popular industry, check out National Laser Institute’s course descriptions and classes or call 1-800-982-6817.

Bring in More Money with the Help of BOTOX®

In this economy, many people are discovering new and creative ways to add additional revenue to their business or expand their resume in order to be more competitive in today’s job market. BOTOX® training can be the perfect answer for both.

Dr. Jason Kennedy of Ohio stated, “Adding BOTOX® as an option has really helped increase my business. People tend to trust doctors, so giving them cosmetic injectables as options allows them to feel like they’re in the best possible hands.”

BOTOX® continues to be the #1 non-surgical cosmetic procedure performed today, with Dermal Fillers coming in at #2. The medical aesthetic’s industry is continually growing and expanding, bringing in billions of dollars to the market each year.

“It’s one of the best things you can do for your practice right now,” Dr. Kennedy continues. “Or even your own business! It doesn’t matter. It’s the popular product people are after.”

Many others have said that BOTOX® has helped increase the clientele within their business, and it’s easy to see why. People are willing to pay good money to maintain their beauty and youth, especially when pictures end up on popular social media websites, like Facebook. By offering cosmetic injectables, such as BOTOX® and Dermal Fillers, you have the opportunity to bring in new clients, build relationships, and perform quick and effective treatments that will leave them looking more youthful.

National Laser Institute offers the best hands-on BOTOX® training courses.

Our extensive and detailed BOTOX® training courses are designed to help nurses and physicians expand their business by adding cosmetic injectables training to their skill set. This program is designed for those who want to learn the most advanced methods of injecting BOTOX® and offers attendees a hands-on experience with real med spa clients.

National Laser Institute also offers students a business and marketing seminar taught by CEO, Louis Silberman. This seminar covers information like:

• How to build your business as an employee, independent contractor or business owner
• How to improve revenue and enhance career opportunities
• How to step foot into the medical aesthetics world

Before you start or even add to your business, make sure you’re getting the best advice and information. National Laser Institute gives you the opportunity to both train, learn from other’s experiences, and gain valuable information to boost your business.

Please visit our BOTOX® course schedule to see training dates and locations to fit your needs. Class size is limited, so call an admissions advisor today at 1-800-982-6817 to reserve your seat.

Job hunters fight appearance of aging.

By Patricia Bathurst

A 2006 MetLife national survey of aging workers indicates that employees between 55 and 59 blame age bias nearly 40% of the time to explain fruitless job searches.

That tallies with an experiment done by the Sloan Center on Aging and Work at Boston College that says applicants younger than 50 were 42% more likely to be called for a job interview than older candidates.

“The twenty-something associate in human resources may not seem candidates experience incompetence in good perspective,” said Tony Reynes of Tesar Reynes, a Chicago-based recruitment firm, “and you know, there is an older-looking and young-looking 50.”

In short, it’s not solely your appearance, it’s how your appearances perceive that can make a difference in job prospects, especially for candidates of “mature” age range.

And with unemployment for workers over 55 at about 5%, according to the U.S. Bureau of Labor Statistics, it may be more than a coincidence that facial rejuvenation procedures are on the rise.

Louis Silberman, president and CEO of the National Laser Institute, a med-spa center and  a medical aesthetics training program, says that business at the sister Scottsdale institutions was up more than 300% over six months.

National Laser Institute offers an array of skin treatments, from laser hair removal to photofacials and microdermabrasion and peels. Many of the treatments are offered a discount at National Laser Institute for those willing to have students performed service.

“Some say more youthful appearance might increase your chances (of a possible job interview) by as much as 30%,” Silberman said. “This bad economy’s been good for our business.”

Regardless of the state of the economy, no one can deny that first impressions are important in business, said Deborah Bateman, executive vice president with National Bank of Arizona.

“I think it’s important to eliminate any distractions from your skills and capabilities,” said Bateman, who regularly has an oxygen facial at G Studio in Phoenix. “You always have to sell a first impression.”

Jim Poole, a managing director at Malandro Communications Inc, in Scottsdale, believes in a healthy appearance, which equates with looking quote like you have energy and vitality.”

To look healthier, Poole became a client at Physicians’ Skin Institute, where treatments help erase a series of veins across his face.

“I’m not shooting for beauty,” Poole said, “but it gave my skin and healthier appearance and it was noticeable. People have said, ‘You’re looking great.’ “

An account based in Scottsdale, Catherine Peresini, has had facial treatments to give her face a more youthful blow. She touts the benefits of the procedure at a time when job market is so competitive.

“This is a youth-driven socient (and) there are sometimes 300 applicants even for a bookkeeping job,” she said. “If you look younger, you can enter an interview with much more confidence.”

That seems to be the key: confidence that comes with looking your best, Reynes said.

“It’s not just about your face, … It’s not about age, its attitudes,” he said.

2012 CE/CME Course Schedules

$4,600 $3750
Four-Day Course in Laser, BOTOX®/Dysport™, Dermal Fillers, and medical Aesthetics Marketing and Business Development (Save $850!)

$2990 $2,750
Two-Day Course in BOTOX®/Dysport™ and Dermal Fillers (Save $240!)

$1,000
One-Day Course in Laser Training

• Didactic Laser Physics and Safety
• Learn Top Modalities: Laser Hair Removal, IPL Photofacial, Laser Wrinkle Reduction, Radio frequency Skin Tightening, Tattoo Removal and More
• Clinical Hands-On Practice with Treatment Models
• Luxury Retail Med Spa Setting

$1495
One-Day Course in BOTOX®/Dysport™ Training

• The Aging Process: Why lines and folds occur, and how to treat them.
• Treatment Demonstration and Hands-on Training for the Cosmetic Use of BOTOX® and Dysport™
• Clinical Hands-On Practice with Treatment Models
• Luxury Retail Med Spa Setting

$1495
One-Day Course in Dermal Filler Training

• Patient Selection and Dermal Filler Overview
• Wrinkles, Folds and Lip Enhancement Techniques
• Clinical Hands-On Practice with Treatment Models
• Luxury Retail Med Spa Setting

$850
One-Day Course in Medical Aesthetics Marketing and Business Development Training

• How to Effectively Market to New or Existing Patients
• Internet, Social Media, Google Pay Per Click, Organic SEO, Print, TV, Radio, Seminar, Educational and Party Marketing
• Guerrilla Marketing
• How to Merge Your Medical Practice with Aesthetics
• Business Development Techniques for Starting a New Business or Expanding Your Existing Client Base
• Out of the Box Marketing Strategies
• How to Secure Work with Other Medicap Professionals
• How to Choose the Right Equipment, Software and Staff
• Includes Client Development Kit, Client Paperwork, Marketing DVD and Operations Strategy Collateral

Class size is limited, so call an admissions advisor today at 1-800-982-6817 to reserve your seat.