So you’ve completed laser hair removal training and are considering starting up your own business. That’s great! If you aren’t quite sure where to start, National Laser Institute has three helpful tips that can guide you in the right direction.
1. Rent lasers, don’t buy.
Purchasing a cosmetic laser may seem like a good investment, but the reality is that it’s better to rent. Why? Because cosmetic technology is constantly improving. If you buy a cosmetic laser for a heavy price tag and 6 months later newer and better technology releases, guess where your clients are going to go? No one likes to be treated with outdated technology, which is why renting gives you that kind of flexibility. You can always stay on top of the newest laser trends!
2. Choosing your location.
Your location doesn’t have to be in a noticeable area (such as a strip mall, for example) in order to be successful. If your cosmetic laser hair removal clinic isn’t in a high traffic area, it may mean you have to spend a little more on marketing. Getting the word out about your business, especially online, can help drive clientele to you. Especially making sure your website is SEO optimized and you’re listed on Google maps, Yelp, Facebook and other popular websites.
3. Give clients a reason to return
Every client–especially when you’re first starting out–should be given the royal treatment. You should want to begin building relationships with your customers so they feel comfortable and at east when receiving treatments. It’s helpful to keep a list of topics they’ve shared with you on their charts. For instance, if they mention they’re getting ready to go on vacation with their family in Maui, the next time they come in for treatment they’ll be impressed when you ask how the trip was. Go the extra mile!
National Laser Institute is the leading cosmetic laser school in the nation, offering hands-on laser training courses. We have trained countless individuals from across the globe and have been around for over a decade. If you’d like to learn more about laser hair removal training or our other comprehensive courses, simply call 1-800-982-6817 or fill out our form on the right.