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Change Careers in 2 Weeks With Training From National Laser Institute
Do you have a passion for health and beauty?
Start The New Year With A New Career as a Laser Tech with Trai…
consider the medical aesthetics industry!
Did You Know Cosmetic Lasers Can Double Your Income?
Remember the “old” days when beauty options were really limited…
Student Success Stories
How to Market Yourself
$pa Marketing: How to Hit Your Reset
Actor and comedian Jim Carrey once gave a college commencement speech in which he spoke about his “reset button.”
$pa Marketing: Service Experience Magic
In this article, I’m going to share with you the service strategies that my cosmetic laser
$pa Marketing: Driving Traffic and Building Your Audience
Think about when you were a kid and wanted to open a lemonade stand to make a few bucks
$pa Marketing: Event(ful) Marketing
I’ve tried hundreds of marketing tips and tricks over the years, but one that totally changed my business was event marketing.
$pa Marketing: Instagram Continued… Settings & Design Planning
When you’re ready to set up your Instagram business account
[VIDEO] $pa Marketing: The Power of Print
Although we live in an increasingly digital world, when it comes to advertising in the esthetics world
$pa Marketing: Design & Elevate Your Beauty Brand
Are you ready to learn how taking the time to brand—REALLY brand—can knock your whole profession
$pa Marketing: Your Inside Scoop on Viral Video
I’m almost embarrassed to tell you this story, but here goes
$pa Marketing: Conquering On-Camera Fear
Even though I’m in front of a camera almost every single day
$pa Marketing: Breaking Bad Habits
Back when I was a kid (yeah, I know, during the dinosaur age), I used to love Mad magazine
$pa Marketing: Networking to Rev Up Revenue
Hillary Clinton once said, “It takes a village to raise a child.”
$pa Marketing: 6 Training Tips for Front Desk Perfection
Do you know what’s going on at your front desk?
One of the things I regularly talk about in my marketing seminars is persistence
$pa Marketing: What’s Your Follow-Up Plan?
Remember when you first started out in your business and you’d sit by the phone
$pa Marketing: How to Make Email Magic Work
In a world where most of us are flooded with written messages
If you think marketing requires a lot of your time and money—or, hiring someone to do it for you
$pa Marketing: Developing Your Marketing Voice
Every business needs a voice. I’m not talking about an actual voice, of course
$pa Marketing: 30-60-90+ Days to Success
Have you heard the saying, “A goal without a plan is just a wish?” It’s true!
$pa Marketing: Why Buy From YOU?
In today’s aesthetics industry, competition has never been stronger and buying decisions
CAN HASHTAGS #GROWYOURBUSINESS?
Remember when the # symbol was known as the “pound sign” or “number sign”?
$pa Marketing: The Secret to Making More Money
Why are some estheticians making a lot more money than you?
$pa Marketing: 4 Methods to Make Yourself Insta-Famous
One of the questions I’m often asked when teaching marketing classes is
$pa Marketing: The Art of the Add-On Sale
Wouldn’t it be nice if new customers stumbled through your door on accident every day?
$pa Marketing: Is Your Newsletter Yesterday’s News?
With so many businesses now communicating with customers via social media and online advertising
$pa Marketing: Developing Your Marketing Voice
Every business needs a voice. I’m not talking about an actual voice
$pa Marketing: MedSpa Marketing for Dummies
As I’m writing this article, it’s Halloween and so I’m thinking about zombie costumes
$pa Marketing: The “New” Customer Service
If these aren’t “changing times,” then I don’t know what is!
Magical Marketing: What’s Your Special Sauce?
It has been said that there’s nothing new under the sun
$pa Marketing: Sizzle, Ignite and Set Fire with Social Media
You know social media is big, but do you know just how big?
Update Your Social Media Platform with a Snap of Your Fingers!
It’s no secret that social media can be a useful tool in building and maintaining
Are Your Clients Intimidated by Chemical Peels?
The term “chemical peel” may sound intimidating to some of your clients
Having practiced in the medical esthetic industry for more than five years
$pa Marketing Score a Slam Dunk with Customer Follow-Up
Even if you’re not a huge basketball fan like I am, I’m sure you know what a slam dunk is.
With the spa industry constantly advancing, it can become difficult to stay up to date with the hottest trends and treatments to keep your spa at the top of its game.
$pa Marketing: The Art of the Add-On Sale
Wouldn’t it be nice if new customers stumbled through your door on accident every day?
$pa Marketing: Emotional Buying Behavior
Let’s say you’re with your significant other, checking out new cars.
$pa Marketing: Webinars That WOW
How can you promote your products and services in front of a live audience of hundreds or even thousands of people with very little cost involved?
$pa Marketing: Making Money with Pay-per-click Advertising
It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper.
$pa Marketing: Calendar Your Way to Success
It’s one thing to have goals and another to have plans for executing them…
$pa Marketing: Social Media Mania
If you do not change direction, you may end up where you are heading.
$pa Marketing: Raise Your Website Ranking with SEO
As an esthetician, waxing expert, laser hair removal technician, etc
$pa Marketing: Staying Connected with Clients
Let me ask you a question that might seem a tad personal.
$pa Marketing: 3 Ways to Market for Less than $100
Over the years, I’ve encountered so many business owners
$pa Marketing: Jumpstart Sales With Images and Testimonials
The old saying “a picture is worth a thousand words” may be true
Hair Removal: The Root of the Matter
Hair removal has become an art and a necessity for many women and men
A Thriving Business: Thinking Outside the Box to Build Your Brand
Albert Einstein is often accredited for defining insanity as
10 Social Media Tips for the Holiday Season
This year’s holiday retail season is predicted to be the strongest since 2011
Master the Art of Upselling Skin Care
There’s something magical about the number “3” that innately makes sense to us.
$pa Marketing: Instant Success With Instagram
Some experts now claim the average person spends more time on social media than eating or drinking.
$pa Marketing: Fly $ky High with Facebook
Every month, I teach a variety of marketing classes to students entering or advancing in the medical esthetics industry.
$pa Marketing: Raise the Bar with Great PR
Once upon a time, getting great PR (public relations) for your business meant one thing—hiring a great PR agency.
$pa Marketing: Treat Clients Like Royalty to Increase Loyalty
When I discuss customer service with my own employees, I often use Neiman Marcus as an example.
$pa Marketing: Make It Rain with Guerrilla Marketing
In the wonderful world of business, traditional marketing strategies include TV ads…
$pa Marketing: Unlock Profit with Point of Difference
Let me tell you a story about one of my most memorable restaurant experiences.
$pa Marketing: Fly Sky High with Free, Organic SEO
What if I told you your website pages could rank higher on organic Google searches
$pa Marketing: Networking is Better Than Going It Alone
I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.
$pa Marketing: Your Inside Scoop on Viral Video
I’m almost embarrassed to tell you this story, but here goes.
$pa Marketing: The 80/20 of Being More Successful
If I asked you to give me the names of 10 random colleagues,…
Treatments for Skin Color (and Treatments to Avoid)
Clients come into the spa or medical spa for a number of reasons
Treating Skin of All Shades: A Guide to Laser and Medical Aesthetic Technology
Comfort and confidence are two of the most important principles in your esthetic practice.
The Sunny Side: How to Reduce the Appearance of Sun Damage and Age Spots
Many consumers have received conflicting messages about sun exposure throughout their lifetimes.
Five-star Perks Aren’t Just for Clients
Owners and managers of skin care facilities know that their business’s No
Are You Considering a Medical Esthetics Career?
Cell phones, computers and GPS navigation systems—these items are all commonplace now
$pa Marketing: Reinvent Your Business in 2018
Call them traditions or habits—we’re all familiar with New Year’s resolutions.
$pa Marketing: The Low-down on Business Plans
A business without a plan is like a ship set sail without a destination.
$pa Marketing: Marketing with Meet-Up Groups
When you hear the words “meet-up groups,” what comes to mind?
Keep it Moving: Social Media Trends for 2017 and Beyond
Did you know the average user spends approximately two hours a day checking his or her social media accounts?
$pa Marketing: How to Make Email Magic Work
In a world where most of us are flooded with written messages
$pa Marketing: Sell Stories, Not Services
What if I told you that you could easily be a top salesperson
$pa Marketing: Party Your Way to Profits
Take something that already exists and put your own unique spin on it
$pa Marketing: Top Tips for Social Media Success
It is not just about posting; it is also about going viral.
School Reviews in the News
Even during COVID-19, non-surgical cosmetic procedures such as laser hair removal remain in high demand.
Looking Good: Collecting Testimonials and Before and Afters
Results are everything. In the aesthetics business, this is especially true.
Industry News
Humanizing Your Website to Connect with your Consumer
So, you have a website? Congratulations! Thanks to a number of no- or low-cost website creation tools, even the least techie among us can enjoy an online presence
Think Outside the Box to Build Your Brand
Albert Einstein is often accredited for defining insanity as, “Doing the same thing over and over again and expecting a different result
Spa Business 101: Revisiting the Basics
When I think of the unprecedented growth of the med spa business just in the last decade, it’s almost impossible to believe
Create a YouTube Channel to Market Your Business
Think YouTube is just a fad? You know, like Rainbow Loom or Psy’s Gangnam Style?
Tick tock. The sound of a clock. If you’re a spa owner or manager, you know all too well how slowly time passes when clients aren’t filling your treatment rooms
Why Estheticians Should Consider Adding Cosmetic Lasers to their Practices
In 2004, when Botox had been on the market only a couple of years and I myself was a pioneer in the medical aesthetics training industry
Finding the “Sweet Spot” in Social Media Posting
When it comes to building your business, finding just the right formula for marketing efforts can have a significant and positive outcome on results.
The Latest Equipment and Devices for Your Spa Practice
It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception.
The Latest Equipment and Devices for Your Spa Practice
It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception
Face Forward with Facebook Ads
When you think of viruses, you probably don’t think of Mark Zuckerberg, one of the richest guys in the world, right?
Creating an Online Spa Marketing Plan for the Holiday Season
It’s the holiday season, or, as the popular song claims it to be: The most wonderful time of the year
Anti-Aging Eye Treatments: What You Need to Know
Radio personality Garrison Keillor once said, “I believe in looking reality straight in the eye and denying it.
The Aesthetics of Louis Silberman
The founder of the National Laser Institute is building an empire on the back of an industry on the rise
Strategy plays a very important role in the success of your PPC advertising campaign.
Practice Marketing With Instagram
Instagram has become wildly popular in recent years. Today it boasts 1 billion active users
Practice Marketing: Run With Radio
In our fast-paced world infused with multiple channels of communication, radio persists.
What’s Happening in the World of Medical Aesthetics?
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased
In a world where personal images are so easily accessible, dealing with teenage acne can be especially challenging.
Let’s face it: shaving is a drag, tweezing is a pain, and waxing is messy.
Social Media Spa Style Part 3 – Establishing Your Brand Online
If your business does not have an internet presence
Social Media, Spa Style: Part 1 – The Evolution of Social Media
In the past 10 years, social media has gone from a lifestyle niche to a way of life
THE HIDDEN HISTORY OF HAIR REMOVAL
The pursuit of “hairless happiness” has been in existence long before the earliest days of recorded history.
It is no secret that winter’s colder temperatures and dreary days can affect our moods.
Beauty in the Boardroom: Attracting the Male Executive
It has always been a commonly accepted fact that the typical spa client is female.
Ditch the Dimples: Can Cellulite Be Cured?
One of the most exciting advances in medical aesthetics in recent years is nonsurgical body contouring
Exfoliation Equipment: A Breakdown of Various Modalities
When it comes to exfoliation, the skin care industry is rich with options, each providing a variety of results
As always, Skin Inc. magazine recommends that skin care professionals obtain…
