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Did You Know Cosmetic Lasers Can Double Your Income?

Remember the “old” days when beauty options were really limited…

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How to Market Yourself

$pa Marketing: How to Ask the Right Business Questions

As the owner of a medical spa training school, I often come across people who are seeking to change their life

$pa Marketing: Using Client Testimonials to Boost Your Biz

When was the last time you purchased something without checking customer testimonials or reviews?

$pa Marketing: How to Hit Your Reset

Actor and comedian Jim Carrey once gave a college commencement speech in which he spoke about his “reset button.”

$pa Marketing: Service Experience Magic

In this article, I’m going to share with you the service strategies that my cosmetic laser

$pa Marketing: Driving Traffic and Building Your Audience

Think about when you were a kid and wanted to open a lemonade stand to make a few bucks

$pa Marketing: Event(ful) Marketing

I’ve tried hundreds of marketing tips and tricks over the years, but one that totally changed my business was event marketing.

$pa Marketing: Instagram Continued… Settings & Design Planning

When you’re ready to set up your Instagram business account

[VIDEO] $pa Marketing: The Power of Print

Although we live in an increasingly digital world, when it comes to advertising in the esthetics world

$pa Marketing: Design & Elevate Your Beauty Brand

Are you ready to learn how taking the time to brand—REALLY brand—can knock your whole profession

$pa Marketing: Your Inside Scoop on Viral Video

I’m almost embarrassed to tell you this story, but here goes

$pa Marketing: Conquering On-Camera Fear

Even though I’m in front of a camera almost every single day

$pa Marketing: Breaking Bad Habits

Back when I was a kid (yeah, I know, during the dinosaur age), I used to love Mad magazine

$pa Marketing: Networking to Rev Up Revenue

Hillary Clinton once said, “It takes a village to raise a child.”

$pa Marketing: 6 Training Tips for Front Desk Perfection

Do you know what’s going on at your front desk?

The Power of Persistence

One of the things I regularly talk about in my marketing seminars is persistence

$pa Marketing: What’s Your Follow-Up Plan?

Remember when you first started out in your business and you’d sit by the phone

$pa Marketing: How to Make Email Magic Work

In a world where most of us are flooded with written messages

Marketing Without Money

If you think marketing requires a lot of your time and money—or, hiring someone to do it for you

The Spa Menu as a Powerful Marketing Tool

Remember printed newspapers, magazines, and catalogs?

$pa Marketing: Developing Your Marketing Voice

Every business needs a voice. I’m not talking about an actual voice, of course

$pa Marketing: 30-60-90+ Days to Success

Have you heard the saying, “A goal without a plan is just a wish?” It’s true!

$pa Marketing: Why Buy From YOU?

In today’s aesthetics industry, competition has never been stronger and buying decisions


Remember when the # symbol was known as the “pound sign” or “number sign”?


One of the best business quotes is that “people buy from people.”

$pa Marketing: The Secret to Making More Money

Why are some estheticians making a lot more money than you?

$pa Marketing: 4 Methods to Make Yourself Insta-Famous

One of the questions I’m often asked when teaching marketing classes is

$pa Marketing: The Art of the Add-On Sale

Wouldn’t it be nice if new customers stumbled through your door on accident every day?

$pa Marketing: Is Your Newsletter Yesterday’s News?

With so many businesses now communicating with customers via social media and online advertising

$pa Marketing: Developing Your Marketing Voice

Every business needs a voice. I’m not talking about an actual voice

$pa Marketing: MedSpa Marketing for Dummies

As I’m writing this article, it’s Halloween and so I’m thinking about zombie costumes

$pa Marketing: The “New” Customer Service

If these aren’t “changing times,” then I don’t know what is!

Magical Marketing: What’s Your Special Sauce?

It has been said that there’s nothing new under the sun

$pa Marketing: Is It Time to Rebrand?

When was the last time your business had a makeover?

$pa Marketing: Sizzle, Ignite and Set Fire with Social Media

You know social media is big, but do you know just how big?

Update Your Social Media Platform with a Snap of Your Fingers!

It’s no secret that social media can be a useful tool in building and maintaining

Are Your Clients Intimidated by Chemical Peels?

The term “chemical peel” may sound intimidating to some of your clients

Spa, MD: Client Safety First

Having practiced in the medical esthetic industry for more than five years

$pa Marketing Score a Slam Dunk with Customer Follow-Up

Even if you’re not a huge basketball fan like I am, I’m sure you know what a slam dunk is.

The Battle To Be Bare

For many women and men, hair removal is more than a process

The 3 Ps to Better Business

With the spa industry constantly advancing, it can become difficult to stay up to date with the hottest trends and treatments to keep your spa at the top of its game.

$pa Marketing: The Art of the Add-On Sale

Wouldn’t it be nice if new customers stumbled through your door on accident every day?

$pa Marketing: Emotional Buying Behavior

Let’s say you’re with your significant other, checking out new cars.

$pa Marketing: Webinars That WOW

How can you promote your products and services in front of a live audience of hundreds or even thousands of people with very little cost involved?

$pa Marketing: Making Money with Pay-per-click Advertising

It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper.

$pa Marketing: Calendar Your Way to Success

It’s one thing to have goals and another to have plans for executing them…

$pa Marketing: Social Media Mania

If you do not change direction, you may end up where you are heading.

$pa Marketing: Raise Your Website Ranking with SEO

As an esthetician, waxing expert, laser hair removal technician, etc

$pa Marketing: Light It Up with Holiday Advertising

Ho, ho, ho—it’s time for holiday advertising!

$pa Marketing: Staying Connected with Clients

Let me ask you a question that might seem a tad personal.

$pa Marketing: No Show, Now What?

No matter how long you’ve been in this industry

The Art of Going Above and Beyond

I talk a lot about “the wow factor” in business, more specifically

$pa Marketing: 3 Ways to Market for Less than $100

Over the years, I’ve encountered so many business owners

$pa Marketing: Jumpstart Sales With Images and Testimonials

The old saying “a picture is worth a thousand words” may be true


From the gym to the grocery store, men are becoming more conscious …

Networking in a Modern Age

Networking has changed a lot in the past decade.

Hair Removal: The Root of the Matter

Hair removal has become an art and a necessity for many women and men

The Booming Business of Laser Hair Removal

Laser hair removal is everywhere these days!

Laser Versus Intense Pulsed Light

In the world of beauty, the term “laser hair removal”…

No More Fears

Out of the 11.7 million medical aesthetic procedures performed in 2007

A Thriving Business: Thinking Outside the Box to Build Your Brand

Albert Einstein is often accredited for defining insanity as

10 Social Media Tips for the Holiday Season

This year’s holiday retail season is predicted to be the strongest since 2011

Master the Art of Upselling Skin Care

There’s something magical about the number “3” that innately makes sense to us.

$pa Marketing: Instant Success With Instagram

Some experts now claim the average person spends more time on social media than eating or drinking.

$pa Marketing: Fly $ky High with Facebook

Every month, I teach a variety of marketing classes to students entering or advancing in the medical esthetics industry.

$pa Marketing: Raise the Bar with Great PR

Once upon a time, getting great PR (public relations) for your business meant one thing—hiring a great PR agency.

$pa Marketing: Treat Clients Like Royalty to Increase Loyalty

When I discuss customer service with my own employees, I often use Neiman Marcus as an example.

$pa Marketing: Front Desk Magic

When you think of “magic”, what comes to mind?

$pa Marketing: Make It Rain with Guerrilla Marketing

In the wonderful world of business, traditional marketing strategies include TV ads…

$pa Marketing: Unlock Profit with Point of Difference

Let me tell you a story about one of my most memorable restaurant experiences.

$pa Marketing: Fly Sky High with Free, Organic SEO

What if I told you your website pages could rank higher on organic Google searches

$pa Marketing: You Can Afford TV Advertising

When you think of TV advertising, what comes to mind?

$pa Marketing: Networking is Better Than Going It Alone

I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.

$pa Marketing: Flourish with FUNdraising

What’s so great about fundraising?

$pa Marketing: Your Inside Scoop on Viral Video

I’m almost embarrassed to tell you this story, but here goes.

$pa Marketing: The 80/20 of Being More Successful

If I asked you to give me the names of 10 random colleagues,…

Treatments for Skin Color (and Treatments to Avoid)

Clients come into the spa or medical spa for a number of reasons

Advances in Laser and IPL Hair Removal

“Hair today, gone tomorrow”

Treating Skin of All Shades: A Guide to Laser and Medical Aesthetic Technology

Comfort and confidence are two of the most important principles in your esthetic practice.

The Sunny Side: How to Reduce the Appearance of Sun Damage and Age Spots

Many consumers have received conflicting messages about sun exposure throughout their lifetimes.

Five-star Perks Aren’t Just for Clients

Owners and managers of skin care facilities know that their business’s No

Are You Considering a Medical Esthetics Career?

Cell phones, computers and GPS navigation systems—these items are all commonplace now

Tweeting Your Way to the Top

What’s on your mind?

Making Online Marketing Sexy

When you hear the word sexy, what comes to mind?

$pa Marketing: Reinvent Your Business in 2018

Call them traditions or habits—we’re all familiar with New Year’s resolutions.

Building a Brand They Won’t Forget

Just as every well-written story has a distinctive voice

$pa Marketing: The Low-down on Business Plans

A business without a plan is like a ship set sail without a destination.

$pa Marketing: Marketing with Meet-Up Groups

When you hear the words “meet-up groups,” what comes to mind?

Keep it Moving: Social Media Trends for 2017 and Beyond

Did you know the average user spends approximately two hours a day checking his or her social media accounts?

$pa Marketing: How to Make Email Magic Work

In a world where most of us are flooded with written messages

$pa Marketing: Sell Stories, Not Services

What if I told you that you could easily be a top salesperson

$pa Marketing: Land Your Perfect Spa Job

Stand out in a sea of applicants

$pa Marketing: Party Your Way to Profits

Take something that already exists and put your own unique spin on it

$pa Marketing: Smile and Dial (It’s Worth Your While)

You don’t need to be sales-y to get sales.

$pa Marketing: Be a Goal Digger

Write It Down. Map It Out. Keep What Works

$pa Marketing: Will Deep Daily Discounts Grow Your Business?

Don’t pay big bucks in marketing costs

$pa Marketing: Top Tips for Social Media Success

It is not just about posting; it is also about going viral.

Selling With Style

Les Nouvelles Esthetiques & Spa

Holiday Quick Fixes

Les Nouvelles Esthetiques & Spa

It’s Raining Men

Les Nouvelles Esthetiques & Spa

The Business Side

Practice Dock

Let’s Hear it for the Boys

Les Nouvelles Esthetiques & Spa

Industry News

Humanizing Your Website to Connect with your Consumer

So, you have a website? Congratulations! Thanks to a number of no- or low-cost website creation tools, even the least techie among us can enjoy an online presence

Think Outside the Box to Build Your Brand

Albert Einstein is often accredited for defining insanity as, “Doing the same thing over and over again and expecting a different result

Spa Business 101: Revisiting the Basics

When I think of the unprecedented growth of the med spa business just in the last decade, it’s almost impossible to believe

Create a YouTube Channel to Market Your Business

Think YouTube is just a fad? You know, like Rainbow Loom or Psy’s Gangnam Style?

Plug in the Gaps!

Tick tock. The sound of a clock. If you’re a spa owner or manager, you know all too well how slowly time passes when clients aren’t filling your treatment rooms

Why Estheticians Should Consider Adding Cosmetic Lasers to their Practices

In 2004, when Botox had been on the market only a couple of years and I myself was a pioneer in the medical aesthetics training industry

Finding the “Sweet Spot” in Social Media Posting

When it comes to building your business, finding just the right formula for marketing efforts can have a significant and positive outcome on results.

The Latest Equipment and Devices for Your Spa Practice

It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception.

The Latest Equipment and Devices for Your Spa Practice

It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception

Face Forward with Facebook Ads

When you think of viruses, you probably don’t think of Mark Zuckerberg, one of the richest guys in the world, right?

Creating an Online Spa Marketing Plan for the Holiday Season

It’s the holiday season, or, as the popular song claims it to be: The most wonderful time of the year

Anti-Aging Eye Treatments: What You Need to Know

Radio personality Garrison Keillor once said, “I believe in looking reality straight in the eye and denying it.

The Aesthetics of Louis Silberman

The founder of the National Laser Institute is building an empire on the back of an industry on the rise

Quality Control

Strategy plays a very important role in the success of your PPC advertising campaign.

Practice Marketing With Instagram

Instagram has become wildly popular in recent years. Today it boasts 1 billion active users

Practice Marketing: Run With Radio

In our fast-paced world infused with multiple channels of communication, radio persists.

What’s Happening in the World of Medical Aesthetics?

Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased

Tackling Teenage Acne

In a world where personal images are so easily accessible, dealing with teenage acne can be especially challenging.

Laser, IPL, and Electrolysis: Everything You Need to Know About Incorporating Medical Hair Removal Devices

Let’s face it: shaving is a drag, tweezing is a pain, and waxing is messy.

Social Media Spa Style Part 3 – Establishing Your Brand Online

If your business does not have an internet presence

Social Media, Spa Style: Part 1 – The Evolution of Social Media

In the past 10 years, social media has gone from a lifestyle niche to a way of life

The Evolution of Medical Aesthetics

From the milk and honey baths used by the ancient Egyptians


The pursuit of “hairless happiness” has been in existence long before the earliest days of recorded history.


It is no secret that winter’s colder temperatures and dreary days can affect our moods.

Beauty in the Boardroom: Attracting the Male Executive

It has always been a commonly accepted fact that the typical spa client is female.

Ditch the Dimples: Can Cellulite Be Cured?

One of the most exciting advances in medical aesthetics in recent years is nonsurgical body contouring

Exfoliation Equipment: A Breakdown of Various Modalities

When it comes to exfoliation, the skin care industry is rich with options, each providing a variety of results

Give the Gift of Great Skin

As always, Skin Inc. magazine recommends that skin care professionals obtain…

Skin Rejuvenation: The Fantastic Four

Skin Inc. magazine recommends that skin care professionals…

Beauty and the Budget

The Arizona Republic

Tattoo Removal Demand

92.3 KTAR Talk Radio

Tattoos Are Not
Easy to Erase

Pittsburgh Post-Gazette