In The News

As Seen On TV

Hot Jobs for 2014

Channel 3 News

Change Careers in 2 Weeks With Training From National Laser Institute

Do you have a passion for health and beauty?

Start The New Year With A New Career as a Laser Tech with Trai…

consider the medical aesthetics industry!

Your Life A to Z

Channel 3 News

New Career Change For 2018!!

Good Morning Texas

Cosmetic Laser Career

Your Life Arizona

Customize Your Career!

Sonoran Living

Train to Become a Cosmetic Laser Tech

ABC KGUN9 – The Morning Blend

Did You Know Cosmetic Lasers Can Double Your Income?

Remember the “old” days when beauty options were really limited…

Medical Esthetics Training

Better Arizona Show

Career Changers

Channel 3 News

Student Success Stories

CME Success Story

Great Fall Tribune

How to Market Yourself

$pa Marketing: Making Money with Pay-per-click Advertising

It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper.

$pa Marketing: Calendar Your Way to Success

It’s one thing to have goals and another to have plans for executing them…

$pa Marketing: Social Media Mania

If you do not change direction, you may end up where you are heading.

$pa Marketing: Raise Your Website Ranking with SEO

As an esthetician, waxing expert, laser hair removal technician, etc

$pa Marketing: Light It Up with Holiday Advertising

Ho, ho, ho—it’s time for holiday advertising!

$pa Marketing: Staying Connected with Clients

Let me ask you a question that might seem a tad personal.

$pa Marketing: Raise Your Website Ranking with SEO

As an esthetician, waxing expert, laser hair removal technician, etc.

$pa Marketing: No Show, Now What?

No matter how long you’ve been in this industry

$pa Marketing: Websites That WOW!

When was the last time a website made you say, WOW?!

The Art of Going Above and Beyond

I talk a lot about “the wow factor” in business, more specifically

$pa Marketing: 3 Ways to Market for Less than $100

Over the years, I’ve encountered so many business owners

$pa Marketing: Jumpstart Sales With Images and Testimonials

The old saying “a picture is worth a thousand words” may be true

THE MODERN MALE

From the gym to the grocery store, men are becoming more conscious …

Networking in a Modern Age

Networking has changed a lot in the past decade.

Hair Removal: The Root of the Matter

Hair removal has become an art and a necessity for many women and men

The Booming Business of Laser Hair Removal

Laser hair removal is everywhere these days!

Laser Versus Intense Pulsed Light

In the world of beauty, the term “laser hair removal”…

No More Fears

Out of the 11.7 million medical aesthetic procedures performed in 2007

A Thriving Business: Thinking Outside the Box to Build Your Brand

Albert Einstein is often accredited for defining insanity as

10 Social Media Tips for the Holiday Season

This year’s holiday retail season is predicted to be the strongest since 2011

Master the Art of Upselling Skin Care

There’s something magical about the number “3” that innately makes sense to us.

$pa Marketing: Instant Success With Instagram

Some experts now claim the average person spends more time on social media than eating or drinking.

$pa Marketing: Fly $ky High with Facebook

Every month, I teach a variety of marketing classes to students entering or advancing in the medical esthetics industry.

$pa Marketing: Raise the Bar with Great PR

Once upon a time, getting great PR (public relations) for your business meant one thing—hiring a great PR agency.

$pa Marketing: Treat Clients Like Royalty to Increase Loyalty

When I discuss customer service with my own employees, I often use Neiman Marcus as an example.

$pa Marketing: Front Desk Magic

When you think of “magic”, what comes to mind?

$pa Marketing: Make It Rain with Guerrilla Marketing

In the wonderful world of business, traditional marketing strategies include TV ads…

$pa Marketing: Unlock Profit with Point of Difference

Let me tell you a story about one of my most memorable restaurant experiences.

$pa Marketing: Fly Sky High with Free, Organic SEO

What if I told you your website pages could rank higher on organic Google searches

$pa Marketing: You Can Afford TV Advertising

When you think of TV advertising, what comes to mind?

$pa Marketing: Networking is Better Than Going It Alone

I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.

$pa Marketing: Flourish with FUNdraising

What’s so great about fundraising?

$pa Marketing: Your Inside Scoop on Viral Video

I’m almost embarrassed to tell you this story, but here goes.

$pa Marketing: The 80/20 of Being More Successful

If I asked you to give me the names of 10 random colleagues,…

Treatments for Skin Color (and Treatments to Avoid)

Clients come into the spa or medical spa for a number of reasons

Advances in Laser and IPL Hair Removal

“Hair today, gone tomorrow”

Treating Skin of All Shades: A Guide to Laser and Medical Aesthetic Technology

Comfort and confidence are two of the most important principles in your esthetic practice.

The Sunny Side: How to Reduce the Appearance of Sun Damage and Age Spots

Many consumers have received conflicting messages about sun exposure throughout their lifetimes.

Five-star Perks Aren’t Just for Clients

Owners and managers of skin care facilities know that their business’s No

Are You Considering a Medical Esthetics Career?

Cell phones, computers and GPS navigation systems—these items are all commonplace now

Tweeting Your Way to the Top

What’s on your mind?

Making Online Marketing Sexy

When you hear the word sexy, what comes to mind?

$pa Marketing: Reinvent Your Business in 2018

Call them traditions or habits—we’re all familiar with New Year’s resolutions.

Building a Brand They Won’t Forget

Just as every well-written story has a distinctive voice

$pa Marketing: The Low-down on Business Plans

A business without a plan is like a ship set sail without a destination.

$pa Marketing: Marketing with Meet-Up Groups

When you hear the words “meet-up groups,” what comes to mind?

Keep it Moving: Social Media Trends for 2017 and Beyond

Did you know the average user spends approximately two hours a day checking his or her social media accounts?

$pa Marketing: How to Make Email Magic Work

In a world where most of us are flooded with written messages

$pa Marketing: Sell Stories, Not Services

What if I told you that you could easily be a top salesperson

$pa Marketing: Land Your Perfect Spa Job

Stand out in a sea of applicants

$pa Marketing: Party Your Way to Profits

Take something that already exists and put your own unique spin on it

$pa Marketing: Smile and Dial (It’s Worth Your While)

You don’t need to be sales-y to get sales.

$pa Marketing: Be a Goal Digger

Write It Down. Map It Out. Keep What Works

$pa Marketing: Will Deep Daily Discounts Grow Your Business?

Don’t pay big bucks in marketing costs

$pa Marketing: Top Tips for Social Media Success

It is not just about posting; it is also about going viral.

Selling With Style

Les Nouvelles Esthetiques & Spa

Holiday Quick Fixes

Les Nouvelles Esthetiques & Spa

It’s Raining Men

Les Nouvelles Esthetiques & Spa

The Business Side

Practice Dock

Let’s Hear it for the Boys

Les Nouvelles Esthetiques & Spa

Industry News

Laser, IPL, and Electrolysis: Everything You Need to Know About Incorporating Medical Hair Removal Devices

Let’s face it: shaving is a drag, tweezing is a pain, and waxing is messy.

Social Media Spa Style Part 3 – Establishing Your Brand Online

If your business does not have an internet presence

Social Media, Spa Style: Part 1 – The Evolution of Social Media

In the past 10 years, social media has gone from a lifestyle niche to a way of life

The Evolution of Medical Aesthetics

From the milk and honey baths used by the ancient Egyptians

THE HIDDEN HISTORY OF HAIR REMOVAL

The pursuit of “hairless happiness” has been in existence long before the earliest days of recorded history.

MAKEOVER YOUR CAREER

It is no secret that winter’s colder temperatures and dreary days can affect our moods.

Beauty in the Boardroom: Attracting the Male Executive

It has always been a commonly accepted fact that the typical spa client is female.

Ditch the Dimples: Can Cellulite Be Cured?

One of the most exciting advances in medical aesthetics in recent years is nonsurgical body contouring

Exfoliation Equipment: A Breakdown of Various Modalities

When it comes to exfoliation, the skin care industry is rich with options, each providing a variety of results

Give the Gift of Great Skin

As always, Skin Inc. magazine recommends that skin care professionals obtain…

Skin Rejuvenation: The Fantastic Four

Skin Inc. magazine recommends that skin care professionals…

Job Market Booming for Laser Techs

The Arizona Republic

Beauty and the Budget

The Arizona Republic

Tattoo Removal Demand

92.3 KTAR Talk Radio

Tattoos Are Not
Easy to Erase

Pittsburgh Post-Gazette

Battle to be Bare

Skin Inc.

Skype and Facetime

CW33 Dallas