The medical aesthetic industry is mostly made up of female clients. Most cosmetic procedures in the medical aesthetic industry cater to the concerns and cosmetic trends of women. However, when it comes to men and the medical aesthetic industry, the number of male clients is increasing and it is worth it to focus on building up a substantial amount of clientele that are male as the industry continues to grow. Here’s an overview of men and the medical aesthetic industry, ranging from what medical aesthetic treatments are the most popular for men to the increase in the number of men that are getting cosmetic procedures per year.
Treatments for Men
Botox is a treatment that is injected into the muscles in the face. Botox is injected into the muscles, causing signals from the nerves to the muscles to be blocked. Normally signals would be sent from the nerves to the muscles in order for the muscles to contract. These are the movements that result in signs of aging such as wrinkles, fine lines, and crows feet. If the signals are prevented from being sent the contracting of the muscle never happens and therefore the appearance of the wrinkles, fine lines, and crows feet are prevented from forming and showing up on the face.
Botox is among the more popular treatments when it comes to men and the medical aesthetics industry. When it comes to botox for men there are a few main areas where men tend to get botox. Among the most popular areas on the face for men are between the eyebrows, the horizontal lines on the forehead, and the sides of the eyes (the crow’s feet area). Botox for men can contribute to them looking more youthful and vibrant. Most men get Botox in order to stay more competitive in the workplace or to help with their dating prospects. From 2000 to 2015 the number of men getting Botox increased by 337%.
Other areas where you can get botox include:
- Brow lift
- Masseter (jaw muscle)
- Corners of the mouth
- Bunny lines
Botox lasts on average from about two to four-months until more injections are needed. There is no downtime needed following the procedure. You may experience some red bumps following the injections and bruising may also occur. Other than that there are relatively no side effects and the procedure itself is quite quick.
Dermal fillers are cosmetic injectables that help to add volume into the skin. Fillers create a youthful, flawless appearance. Fillers last for about six to twelve months. Men use fillers in order to get a more masculine facial look. A stereotypically more attractive male face is composed of angular cheekbones, a strong and defined jawline, and a jutting chin. Filler and Botox are among the two most popular treatments when it comes to men and the medical aesthetic industry.
Areas to get Fillers:
- Crows feet
PRP Hair Rejuvenation
PRP injections for hair rejuvenation is a common treatment for men. When it comes to men and the medical aesthetics industry this is one of the treatments that helps with men’s confidence as they go through the aging process. As men age, they tend to lose their hair. In men over the age of fifty, fifty percent of them experience patterned baldness. For many men, this can be an embarrassing part of the aging process. Most men want to hang onto their youth and continue having a full head of hair for decades to come. PRP injections can help with thinning hair, balding, and hair loss due to alopecia. Luckily there are now many options on the market for men to regain their hair loss. PRP injections for hair rejuvenation is a non-surgical regrowth therapy for balding hair. Following PRP injections clients should see an increase in natural hair growth over a period of several months.
Four to five treatments are recommended for best results. Treatments for PRP injections are spaced four to six weeks apart. Following the treatments, clients can go back to their normal routine and should have little to no side effects from the PRP injections.
As we all age gaining weight and keeping it on is a normal part of the process. Your body carries weight differently as you age. It can be a lot harder to take off and keep off those extra pounds. When it comes to men and the medical aesthetic industry, coolsculpting is a great way for men to get rid of those stubborn areas of extra pounds that their bodies are hanging onto. Coolsculpting is a fat-freezing procedure that is non-surgical and non-invasive. Coolsculpting uses controlled cooling to eliminate stubborn fat that can not be gotten rid of through other means such as diet and exercise. During the procedure, fat cells are frozen and gradually die off. These fat cells later leave the body through the body’s natural elimination process. The best part about getting a coolsculpting procedure done is that the fat that has been eliminated from the body in that particular area is gone for good. It will never return! Having areas of fat on your body that you are unhappy with can be frustrating and lower your overall confidence. Coolsculpting for men can build-up men’s sense of confidence and comfortability in their appearance.
- Love Handles
- Double Chin
- Inner Thighs
- Outer Thighs
Kybella for double chin
Kybella is a great treatment for men when it comes to double chin. A Kybella treatment is identical to a naturally occurring substance in your body called deoxycholic acid. Deoxycholic acid is a substance in your body that supports fat absorption. When Kybella is injected into the chin it permanently destroys the fat cells in that area. The fats cells are naturally absorbed by the body and then processed out through the kidneys and lymphatic system.
Two to four treatments of Kybella are needed for the best results. Treatments can be spaced out six to eight weeks apart from one another. Following the procedure swelling and tenderness may occur at the injected area for twenty-four to forty-eight hours after the procedure.
Chemical peels are a great way for men to keep their skin’s youthful appearance. A chemical peel is a treatment that uses a chemical solution in order to improve the skin’s overall appearance. The treatment can reduce fine lines under the eyes and around the mouth, correct uneven skin pigmentation, melasma, and soften acne or treat scars caused by acne. It is a great way to improve the overall look and feel of the skin.
Getting a Profractional treatment is another great option for men. The treatment initiates the body’s healing response while keeping the surrounding tissue intact for healing. This treatment is great for fine lines, uneven pigmentation, scarring/stretch marks, skin laxity, acne scarring/pitting, and wrinkles.
Why do men get medical aesthetic procedures?
The majority of men who get medical aesthetic procedures tend to do so for professional reasons. Many men believe that maintaining a more youthful appearance is helpful in the workforce and gives them a more competitive edge. Men also get medical aesthetic procedures in order to appear more attractive in the dating world and maintain a more youthful appearance. In the society that we live in in the U.S., a big emphasis is placed on staying young and youthful. Nobody wants to age or look old. Even men are now feeling the pressure to maintain a more youthful look in a world that is obsessed with being young.
How many men are getting medical aesthetic procedures?
Popularity for medical aesthetic procedures among men continues to grow. Some medical spas are even tailoring their space and marketing exclusively towards men. As the segment of male clients in the industry continues to grow it will be interesting to see if more businesses pop up that tailor exclusively to men. Either way, it is important to see the medical aesthetic industry as catering to the needs and wants of both men and women.
Interested in getting into the medical aesthetic field?
If you’re interested in getting into this exciting field then take a look at one of our courses! We offer everything from an injectable training course to a cosmetic laser course. Whatever you are looking to learn within the medical aesthetic field we have a course for you!
If you are interested in getting started in a career in the medical aesthetic industry, check out our courses and give us a call at 1-800-982-6817!