5 Important Steps of Adding a Successful Medical Aesthetic Service to Your Business
It’s a fact that the medical aesthetic industry has continued to grow over the last few years. Many popular nonsurgical medical aesthetic treatments have increased in demand. For instance, laser hair reduction increased 15% last year and had over 1 million performed treatments. Botox continues to remain the #1 nonsurgical service with over 5 million performed treatments. Because of this high demand for treatments, many people are considering laser training, Botox training, dermal filler training, and more. But what comes after that initial training? How do you incorporate a new service into your practice or clinic?
1. Budget, Staff, and Plan
Medical aesthetic training teaches you everything you need to know about Botox, dermal filler, and laser modalities, but what differs from person to person is a business plan that fits your goals and needs. Be sure and come up with a detailed plan formed around staffing, equipment, supplies, space, and more. Medical professionals adding treatments to their practice will have different business plans from laser technicians looking to open their own clinics, so take the time and figure out what you’ll specifically need to increase your success rate.
2. Don’t be Afraid to Fail
Come up with marketing plans that fit your business, but don’t get discouraged if they don’t initially work. The most successful people out there have failed at least once, so keep putting new ideas to the test. Do you have social media? Have you considered offering specials? Will your current clients be interested in what you’re offering? Strategize ways to get the word out there, but don’t give up if it doesn’t work out the first time.
3. Introduce Slowly
Now that you have a business and marketing plan, but before launching your services to the public, consider taking a few weeks where you offer your new services to family and friends first. This gives you room to make mistakes and get used to a new routine when it comes to medical aesthetic treatments. You’ll find out other materials you may need and get honest feedback that you can work with. Then, once you feel prepared, roll out your services to the public.
4. Retain Feedback
Your client always comes first, and it should be that way until they walk out the doors. Consider asking them for feedback, or even asking them to take a short survey on your services. This will give you feedback on what you can improve. Don’t worry if you do not see quick cash right away. Continue to grow and improve off feedback and tailor your services in a way that fits your practice and business. Time, hard work, and patience equal success!
5. Measure Your Success
Once you’re on a roll with offering laser, Botox, or dermal filler treatments, continue to measure your success. Always ask yourself, what can I do better? How can I improve? Millions of ideas can help launch your successful career in the medical aesthetics world, so don’t be afraid to try them!
At National Laser Institute, we offer medical aesthetic training to medical professionals and those looking to enter the medical aesthetic industry. Our courses consist of hands-on training with dermal fillers, laser treatments, Botox, and much more. Attendees will learn in a medical spa environment from experts in the industry, gaining the knowledge and confidence they need to perform their own services.
National Laser Institute is recognized as gold standard education and is the leader in the medical aesthetics industry.
To learn more about medical aesthetic training or National Laser Institute, please call 800-982-6817.
