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A Thriving Business: Thinking Outside the Box to Build Your Brand

Albert Einstein is often accredited for defining insanity as, “Doing the same thing over and over again and expecting a different result.” So, let me ask you: When was the last time you took a really good look at your business? Is it status quo? Same old thing, each and every day? If so, now’s the time to shake things up!

It sounds odd, but businesses are a lot like relationships — without hard work, they’re equally prone to complacency. Even if you have a great product and offer excellent customer service, the key to thriving rather than simply surviving is to constantly keep it fresh. Building your brand (as opposed to “just selling”) requires both an open mind and a willingness to think outside the box.