$pa Marketing: 5 Ways Google AdWords Can Boost Your Business

You’ve no doubt heard of Google, as one of the leading search engines. Did you also know that Google makes most of its money by selling advertising spots through its AdWords? While other search engines and social networking sites also sell ads, Google commands more than 40% of the global mobile digital advertising market. So, the question isn’t should you pay to run ads with Google AdWords, but what are five ways can you use it to grow your business like crazy. Let’s find out.

1. Increased Traffic to Your Website

First, let’s get a couple basic terms out of the way. Google AdWords is pay-per-click (PPC) advertising, the paid ads that pop up on the top or side of your screen when doing online searches. PPC’s job is to increase traffic to your company’s website (or preferably, a landing page—more on that later) when viewers click on your ads.

The more people click on a particular ad to reach you, the higher the click-through rate (CTR). Let’s say you search “best facial in Dallas” and three ads for local spas or salons pop up. How did they get there? Did they spend thousands for the privilege of being a Top Three result? Not necessarily. Performing well in Google AdWords actually has less to do with spending a lot of money than it does spending it wisely. This goal of this article is to help you spend wisely.