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Targeted Marketing that Works
In the booming esthetic industry, we see it all: clients seeking everything from glowing skin, to acne eradication, to a little “help” in beating gravity
$pa Marketing: Is It Time to Pivot?
There’s a really funny scene in Friends where Ross, Chandler and Rachel are trying to move a couch up a flight of stairs (Google “Friends” and “Pivot” and you’ll see!).
$pa Marketing: Using AI to Your Advantage
In the blink of an eye, AI (Artificial Intelligence) has gone from vague, futuristic concept to something we use in at least some capacity every day.
$pa Marketing: How to Ask the Right Business Questions
As the owner of a medical spa training school, I often come across people who are seeking to change their life
$pa Marketing: Using Client Testimonials to Boost Your Biz
When was the last time you purchased something without checking customer testimonials or reviews?
$pa Marketing: How to Hit Your Reset
Actor and comedian Jim Carrey once gave a college commencement speech in which he spoke about his “reset button.”
$pa Marketing: Service Experience Magic
In this article, I’m going to share with you the service strategies that my cosmetic laser
$pa Marketing: Driving Traffic and Building Your Audience
Think about when you were a kid and wanted to open a lemonade stand to make a few bucks
$pa Marketing: Event(ful) Marketing
I’ve tried hundreds of marketing tips and tricks over the years, but one that totally changed my business was event marketing.
$pa Marketing: Instagram Continued… Settings & Design Planning
When you’re ready to set up your Instagram business account

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