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Marketing Without Money
If you think marketing requires a lot of your time and money—or, hiring someone to do it for you
The Spa Menu as a Powerful Marketing Tool
Remember printed newspapers, magazines, and catalogs?
$pa Marketing: Developing Your Marketing Voice
Every business needs a voice. I’m not talking about an actual voice, of course
$pa Marketing: 30-60-90+ Days to Success
Have you heard the saying, “A goal without a plan is just a wish?” It’s true!
$pa Marketing: Why Buy From YOU?
In today’s aesthetics industry, competition has never been stronger and buying decisions
CAN HASHTAGS #GROWYOURBUSINESS?
Remember when the # symbol was known as the “pound sign” or “number sign”?
YOUR FACE IS YOUR BRAND
One of the best business quotes is that “people buy from people.”
$pa Marketing: The Secret to Making More Money
Why are some estheticians making a lot more money than you?
$pa Marketing: 4 Methods to Make Yourself Insta-Famous
One of the questions I’m often asked when teaching marketing classes is
$pa Marketing: The Art of the Add-On Sale
Wouldn’t it be nice if new customers stumbled through your door on accident every day?

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