$pa Marketing: Sizzle, Ignite and Set Fire with Social Media
You know social media is big, but do you know just how big?
Humanizing Your Website to Connect with your Consumer
So, you have a website? Congratulations! Thanks to a number of no- or low-cost website creation tools, even the least techie among us can enjoy an online presence
Update Your Social Media Platform with a Snap of Your Fingers!
It’s no secret that social media can be a useful tool in building and maintaining
Think Outside the Box to Build Your Brand
Albert Einstein is often accredited for defining insanity as, “Doing the same thing over and over again and expecting a different result
Spa Business 101: Revisiting the Basics
When I think of the unprecedented growth of the med spa business just in the last decade, it’s almost impossible to believe
Create a YouTube Channel to Market Your Business
Think YouTube is just a fad? You know, like Rainbow Loom or Psy’s Gangnam Style?
Plug in the Gaps!
Tick tock. The sound of a clock. If you’re a spa owner or manager, you know all too well how slowly time passes when clients aren’t filling your treatment rooms
Why Estheticians Should Consider Adding Cosmetic Lasers to their Practices
In 2004, when Botox had been on the market only a couple of years and I myself was a pioneer in the medical aesthetics training industry
Finding the “Sweet Spot” in Social Media Posting
When it comes to building your business, finding just the right formula for marketing efforts can have a significant and positive outcome on results.
The Latest Equipment and Devices for Your Spa Practice
It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception.
The Latest Equipment and Devices for Your Spa Practice
It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception
Face Forward with Facebook Ads
When you think of viruses, you probably don’t think of Mark Zuckerberg, one of the richest guys in the world, right?
Creating an Online Spa Marketing Plan for the Holiday Season
It’s the holiday season, or, as the popular song claims it to be: The most wonderful time of the year
Anti-Aging Eye Treatments: What You Need to Know
Radio personality Garrison Keillor once said, “I believe in looking reality straight in the eye and denying it.
The Aesthetics of Louis Silberman
The founder of the National Laser Institute is building an empire on the back of an industry on the rise
Quality Control
Strategy plays a very important role in the success of your PPC advertising campaign.
Practice Marketing With Instagram
Instagram has become wildly popular in recent years. Today it boasts 1 billion active users
Practice Marketing: Run With Radio
In our fast-paced world infused with multiple channels of communication, radio persists.
Are Your Clients Intimidated by Chemical Peels?
The term “chemical peel” may sound intimidating to some of your clients
Spa, MD: Client Safety First
Having practiced in the medical esthetic industry for more than five years
$pa Marketing Score a Slam Dunk with Customer Follow-Up
Even if you’re not a huge basketball fan like I am, I’m sure you know what a slam dunk is.
The Battle To Be Bare
For many women and men, hair removal is more than a process
What’s Happening in the World of Medical Aesthetics?
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased
Tackling Teenage Acne
In a world where personal images are so easily accessible, dealing with teenage acne can be especially challenging.
The 3 Ps to Better Business
With the spa industry constantly advancing, it can become difficult to stay up to date with the hottest trends and treatments to keep your spa at the top of its game.
$pa Marketing: The Art of the Add-On Sale
Wouldn’t it be nice if new customers stumbled through your door on accident every day?
$pa Marketing: Emotional Buying Behavior
Let’s say you’re with your significant other, checking out new cars.
$pa Marketing: Webinars That WOW
How can you promote your products and services in front of a live audience of hundreds or even thousands of people with very little cost involved?
$pa Marketing: Making Money with Pay-per-click Advertising
It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper.
$pa Marketing: Calendar Your Way to Success
It’s one thing to have goals and another to have plans for executing them…
Best Kept Secret In Town! Change Your Life Today!
Good Morning Texas
Take That First Step Into The Beauty Industry!
Sonoran Living
Laser, IPL, and Electrolysis: Everything You Need to Know About Incorporating Medical Hair Removal Devices
Let’s face it: shaving is a drag, tweezing is a pain, and waxing is messy.
Social Media Spa Style Part 3 – Establishing Your Brand Online
If your business does not have an internet presence
Social Media, Spa Style: Part 1 – The Evolution of Social Media
In the past 10 years, social media has gone from a lifestyle niche to a way of life
The Evolution of Medical Aesthetics
From the milk and honey baths used by the ancient Egyptians