Spa Business 101: Revisiting the Basics
When I think of the unprecedented growth of the med spa business just in the last decade, it’s almost impossible to believe
Create a YouTube Channel to Market Your Business
Think YouTube is just a fad? You know, like Rainbow Loom or Psy’s Gangnam Style?
Plug in the Gaps!
Tick tock. The sound of a clock. If you’re a spa owner or manager, you know all too well how slowly time passes when clients aren’t filling your treatment rooms
Why Estheticians Should Consider Adding Cosmetic Lasers to their Practices
In 2004, when Botox had been on the market only a couple of years and I myself was a pioneer in the medical aesthetics training industry
Finding the “Sweet Spot” in Social Media Posting
When it comes to building your business, finding just the right formula for marketing efforts can have a significant and positive outcome on results.
The Latest Equipment and Devices for Your Spa Practice
It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception.
The Latest Equipment and Devices for Your Spa Practice
It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception
Face Forward with Facebook Ads
When you think of viruses, you probably don’t think of Mark Zuckerberg, one of the richest guys in the world, right?
Creating an Online Spa Marketing Plan for the Holiday Season
It’s the holiday season, or, as the popular song claims it to be: The most wonderful time of the year
Anti-Aging Eye Treatments: What You Need to Know
Radio personality Garrison Keillor once said, “I believe in looking reality straight in the eye and denying it.