Industry News

Industry News

Humanizing Your Website to Connect with your Consumer

So, you have a website? Congratulations! Thanks to a number of no- or low-cost website creation tools, even the least techie among us can enjoy an online presence

Think Outside the Box to Build Your Brand

Albert Einstein is often accredited for defining insanity as, “Doing the same thing over and over again and expecting a different result

Spa Business 101: Revisiting the Basics

When I think of the unprecedented growth of the med spa business just in the last decade, it’s almost impossible to believe

Create a YouTube Channel to Market Your Business

Think YouTube is just a fad? You know, like Rainbow Loom or Psy’s Gangnam Style?

Plug in the Gaps!

Tick tock. The sound of a clock. If you’re a spa owner or manager, you know all too well how slowly time passes when clients aren’t filling your treatment rooms

Why Estheticians Should Consider Adding Cosmetic Lasers to their Practices

In 2004, when Botox had been on the market only a couple of years and I myself was a pioneer in the medical aesthetics training industry

Finding the “Sweet Spot” in Social Media Posting

When it comes to building your business, finding just the right formula for marketing efforts can have a significant and positive outcome on results.

The Latest Equipment and Devices for Your Spa Practice

It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception.

The Latest Equipment and Devices for Your Spa Practice

It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception

Face Forward with Facebook Ads

When you think of viruses, you probably don’t think of Mark Zuckerberg, one of the richest guys in the world, right?

Creating an Online Spa Marketing Plan for the Holiday Season

It’s the holiday season, or, as the popular song claims it to be: The most wonderful time of the year

Anti-Aging Eye Treatments: What You Need to Know

Radio personality Garrison Keillor once said, “I believe in looking reality straight in the eye and denying it.

The Aesthetics of Louis Silberman

The founder of the National Laser Institute is building an empire on the back of an industry on the rise

Quality Control

Strategy plays a very important role in the success of your PPC advertising campaign.

Practice Marketing With Instagram

Instagram has become wildly popular in recent years. Today it boasts 1 billion active users

Practice Marketing: Run With Radio

In our fast-paced world infused with multiple channels of communication, radio persists.

What’s Happening in the World of Medical Aesthetics?

Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased

Tackling Teenage Acne

In a world where personal images are so easily accessible, dealing with teenage acne can be especially challenging.

Laser, IPL, and Electrolysis: Everything You Need to Know About Incorporating Medical Hair Removal Devices

Let’s face it: shaving is a drag, tweezing is a pain, and waxing is messy.

Social Media Spa Style Part 3 – Establishing Your Brand Online

If your business does not have an internet presence

Social Media, Spa Style: Part 1 – The Evolution of Social Media

In the past 10 years, social media has gone from a lifestyle niche to a way of life

The Evolution of Medical Aesthetics

From the milk and honey baths used by the ancient Egyptians


The pursuit of “hairless happiness” has been in existence long before the earliest days of recorded history.


It is no secret that winter’s colder temperatures and dreary days can affect our moods.

Beauty in the Boardroom: Attracting the Male Executive

It has always been a commonly accepted fact that the typical spa client is female.

Ditch the Dimples: Can Cellulite Be Cured?

One of the most exciting advances in medical aesthetics in recent years is nonsurgical body contouring

Exfoliation Equipment: A Breakdown of Various Modalities

When it comes to exfoliation, the skin care industry is rich with options, each providing a variety of results

Give the Gift of Great Skin

As always, Skin Inc. magazine recommends that skin care professionals obtain…

Skin Rejuvenation: The Fantastic Four

Skin Inc. magazine recommends that skin care professionals…

Beauty and the Budget

The Arizona Republic

Tattoo Removal Demand

92.3 KTAR Talk Radio

Tattoos Are Not
Easy to Erase

Pittsburgh Post-Gazette