Industry News
Industry News
Humanizing Your Website to Connect with your Consumer
So, you have a website? Congratulations! Thanks to a number of no- or low-cost website creation tools, even the least techie among us can enjoy an online presence
Think Outside the Box to Build Your Brand
Albert Einstein is often accredited for defining insanity as, “Doing the same thing over and over again and expecting a different result
Spa Business 101: Revisiting the Basics
When I think of the unprecedented growth of the med spa business just in the last decade, it’s almost impossible to believe
Create a YouTube Channel to Market Your Business
Think YouTube is just a fad? You know, like Rainbow Loom or Psy’s Gangnam Style?
Tick tock. The sound of a clock. If you’re a spa owner or manager, you know all too well how slowly time passes when clients aren’t filling your treatment rooms
Why Estheticians Should Consider Adding Cosmetic Lasers to their Practices
In 2004, when Botox had been on the market only a couple of years and I myself was a pioneer in the medical aesthetics training industry
Finding the “Sweet Spot” in Social Media Posting
When it comes to building your business, finding just the right formula for marketing efforts can have a significant and positive outcome on results.
The Latest Equipment and Devices for Your Spa Practice
It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception.
The Latest Equipment and Devices for Your Spa Practice
It’s been said there’s no stopping the wheels of progress and spa-related technology is no exception
Face Forward with Facebook Ads
When you think of viruses, you probably don’t think of Mark Zuckerberg, one of the richest guys in the world, right?
Creating an Online Spa Marketing Plan for the Holiday Season
It’s the holiday season, or, as the popular song claims it to be: The most wonderful time of the year
Anti-Aging Eye Treatments: What You Need to Know
Radio personality Garrison Keillor once said, “I believe in looking reality straight in the eye and denying it.
The Aesthetics of Louis Silberman
The founder of the National Laser Institute is building an empire on the back of an industry on the rise
Strategy plays a very important role in the success of your PPC advertising campaign.
Practice Marketing With Instagram
Instagram has become wildly popular in recent years. Today it boasts 1 billion active users
Practice Marketing: Run With Radio
In our fast-paced world infused with multiple channels of communication, radio persists.
What’s Happening in the World of Medical Aesthetics?
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased
In a world where personal images are so easily accessible, dealing with teenage acne can be especially challenging.
Let’s face it: shaving is a drag, tweezing is a pain, and waxing is messy.
Social Media Spa Style Part 3 – Establishing Your Brand Online
If your business does not have an internet presence
Social Media, Spa Style: Part 1 – The Evolution of Social Media
In the past 10 years, social media has gone from a lifestyle niche to a way of life
THE HIDDEN HISTORY OF HAIR REMOVAL
The pursuit of “hairless happiness” has been in existence long before the earliest days of recorded history.
It is no secret that winter’s colder temperatures and dreary days can affect our moods.
Beauty in the Boardroom: Attracting the Male Executive
It has always been a commonly accepted fact that the typical spa client is female.
Ditch the Dimples: Can Cellulite Be Cured?
One of the most exciting advances in medical aesthetics in recent years is nonsurgical body contouring
Exfoliation Equipment: A Breakdown of Various Modalities
When it comes to exfoliation, the skin care industry is rich with options, each providing a variety of results
As always, Skin Inc. magazine recommends that skin care professionals obtain…
