How to Market Yourself
How to Market Yourself
In the booming esthetic industry, we see it all: clients seeking everything from glowing skin, to acne eradication, to a little “help” in beating gravity
$pa Marketing: Is It Time to Pivot?
There’s a really funny scene in Friends where Ross, Chandler and Rachel are trying to move a couch up a flight of stairs (Google “Friends” and “Pivot” and you’ll see!).
$pa Marketing: Using AI to Your Advantage
In the blink of an eye, AI (Artificial Intelligence) has gone from vague, futuristic concept to something we use in at least some capacity every day.
$pa Marketing: How to Ask the Right Business Questions
As the owner of a medical spa training school, I often come across people who are seeking to change their life
$pa Marketing: Using Client Testimonials to Boost Your Biz
When was the last time you purchased something without checking customer testimonials or reviews?
$pa Marketing: How to Hit Your Reset
Actor and comedian Jim Carrey once gave a college commencement speech in which he spoke about his “reset button.”
$pa Marketing: Service Experience Magic
In this article, I’m going to share with you the service strategies that my cosmetic laser
$pa Marketing: Driving Traffic and Building Your Audience
Think about when you were a kid and wanted to open a lemonade stand to make a few bucks
$pa Marketing: Event(ful) Marketing
I’ve tried hundreds of marketing tips and tricks over the years, but one that totally changed my business was event marketing.
$pa Marketing: Instagram Continued… Settings & Design Planning
When you’re ready to set up your Instagram business account
[VIDEO] $pa Marketing: The Power of Print
Although we live in an increasingly digital world, when it comes to advertising in the esthetics world
$pa Marketing: Design & Elevate Your Beauty Brand
Are you ready to learn how taking the time to brand—REALLY brand—can knock your whole profession
$pa Marketing: Your Inside Scoop on Viral Video
I’m almost embarrassed to tell you this story, but here goes
$pa Marketing: Conquering On-Camera Fear
Even though I’m in front of a camera almost every single day
$pa Marketing: Breaking Bad Habits
Back when I was a kid (yeah, I know, during the dinosaur age), I used to love Mad magazine
$pa Marketing: Networking to Rev Up Revenue
Hillary Clinton once said, “It takes a village to raise a child.”
$pa Marketing: 6 Training Tips for Front Desk Perfection
Do you know what’s going on at your front desk?
One of the things I regularly talk about in my marketing seminars is persistence
$pa Marketing: What’s Your Follow-Up Plan?
Remember when you first started out in your business and you’d sit by the phone
$pa Marketing: How to Make Email Magic Work
In a world where most of us are flooded with written messages
If you think marketing requires a lot of your time and money—or, hiring someone to do it for you
The Spa Menu as a Powerful Marketing Tool
Remember printed newspapers, magazines, and catalogs?
$pa Marketing: Developing Your Marketing Voice
Every business needs a voice. I’m not talking about an actual voice, of course
$pa Marketing: 30-60-90+ Days to Success
Have you heard the saying, “A goal without a plan is just a wish?” It’s true!
$pa Marketing: Why Buy From YOU?
In today’s aesthetics industry, competition has never been stronger and buying decisions
CAN HASHTAGS #GROWYOURBUSINESS?
Remember when the # symbol was known as the “pound sign” or “number sign”?
One of the best business quotes is that “people buy from people.”
$pa Marketing: The Secret to Making More Money
Why are some estheticians making a lot more money than you?
$pa Marketing: 4 Methods to Make Yourself Insta-Famous
One of the questions I’m often asked when teaching marketing classes is
$pa Marketing: The Art of the Add-On Sale
Wouldn’t it be nice if new customers stumbled through your door on accident every day?
$pa Marketing: Is Your Newsletter Yesterday’s News?
With so many businesses now communicating with customers via social media and online advertising
$pa Marketing: Developing Your Marketing Voice
Every business needs a voice. I’m not talking about an actual voice
$pa Marketing: MedSpa Marketing for Dummies
As I’m writing this article, it’s Halloween and so I’m thinking about zombie costumes
$pa Marketing: The “New” Customer Service
If these aren’t “changing times,” then I don’t know what is!
Magical Marketing: What’s Your Special Sauce?
It has been said that there’s nothing new under the sun
$pa Marketing: When to Stop Marketing Solo and Hire
It’s a new year—a new decade
$pa Marketing: Is It Time to Rebrand?
When was the last time your business had a makeover?
$pa Marketing: Sizzle, Ignite and Set Fire with Social Media
You know social media is big, but do you know just how big?
Update Your Social Media Platform with a Snap of Your Fingers!
It’s no secret that social media can be a useful tool in building and maintaining
Are Your Clients Intimidated by Chemical Peels?
The term “chemical peel” may sound intimidating to some of your clients
Having practiced in the medical esthetic industry for more than five years
$pa Marketing Score a Slam Dunk with Customer Follow-Up
Even if you’re not a huge basketball fan like I am, I’m sure you know what a slam dunk is.
For many women and men, hair removal is more than a process
With the spa industry constantly advancing, it can become difficult to stay up to date with the hottest trends and treatments to keep your spa at the top of its game.
$pa Marketing: The Art of the Add-On Sale
Wouldn’t it be nice if new customers stumbled through your door on accident every day?
$pa Marketing: Emotional Buying Behavior
Let’s say you’re with your significant other, checking out new cars.
$pa Marketing: Webinars That WOW
How can you promote your products and services in front of a live audience of hundreds or even thousands of people with very little cost involved?
$pa Marketing: Making Money with Pay-per-click Advertising
It’s one thing to have goals and another to have plans for executing them, but there’s a third component of this equation—putting your goals and plans on paper.
$pa Marketing: Calendar Your Way to Success
It’s one thing to have goals and another to have plans for executing them…
$pa Marketing: Social Media Mania
If you do not change direction, you may end up where you are heading.
$pa Marketing: Raise Your Website Ranking with SEO
As an esthetician, waxing expert, laser hair removal technician, etc
$pa Marketing: Light It Up with Holiday Advertising
Ho, ho, ho—it’s time for holiday advertising!
$pa Marketing: Staying Connected with Clients
Let me ask you a question that might seem a tad personal.
$pa Marketing: No Show, Now What?
No matter how long you’ve been in this industry
The Art of Going Above and Beyond
I talk a lot about “the wow factor” in business, more specifically
$pa Marketing: 3 Ways to Market for Less than $100
Over the years, I’ve encountered so many business owners
$pa Marketing: Jumpstart Sales With Images and Testimonials
The old saying “a picture is worth a thousand words” may be true
From the gym to the grocery store, men are becoming more conscious …
Networking has changed a lot in the past decade.
Hair Removal: The Root of the Matter
Hair removal has become an art and a necessity for many women and men
The Booming Business of Laser Hair Removal
Laser hair removal is everywhere these days!
Laser Versus Intense Pulsed Light
In the world of beauty, the term “laser hair removal”…
Out of the 11.7 million medical aesthetic procedures performed in 2007
Partying Isn’t Just a Hobby – It’s a Business!
Like many business owners
A Thriving Business: Thinking Outside the Box to Build Your Brand
Albert Einstein is often accredited for defining insanity as
10 Social Media Tips for the Holiday Season
This year’s holiday retail season is predicted to be the strongest since 2011
Master the Art of Upselling Skin Care
There’s something magical about the number “3” that innately makes sense to us.
$pa Marketing: Instant Success With Instagram
Some experts now claim the average person spends more time on social media than eating or drinking.
$pa Marketing: Fly $ky High with Facebook
Every month, I teach a variety of marketing classes to students entering or advancing in the medical esthetics industry.
$pa Marketing: Raise the Bar with Great PR
Once upon a time, getting great PR (public relations) for your business meant one thing—hiring a great PR agency.
$pa Marketing: Treat Clients Like Royalty to Increase Loyalty
When I discuss customer service with my own employees, I often use Neiman Marcus as an example.
$pa Marketing: Front Desk Magic
When you think of “magic”, what comes to mind?
$pa Marketing: Make It Rain with Guerrilla Marketing
In the wonderful world of business, traditional marketing strategies include TV ads…
$pa Marketing: Unlock Profit with Point of Difference
Let me tell you a story about one of my most memorable restaurant experiences.
$pa Marketing: Fly Sky High with Free, Organic SEO
What if I told you your website pages could rank higher on organic Google searches
$pa Marketing: You Can Afford TV Advertising
When you think of TV advertising, what comes to mind?
$pa Marketing: Networking is Better Than Going It Alone
I would rather earn 1% off a 100 people’s efforts than 100% of my own efforts.
$pa Marketing: Flourish with FUNdraising
What’s so great about fundraising?
$pa Marketing: Your Inside Scoop on Viral Video
I’m almost embarrassed to tell you this story, but here goes.
$pa Marketing: The 80/20 of Being More Successful
If I asked you to give me the names of 10 random colleagues,…
Treatments for Skin Color (and Treatments to Avoid)
Clients come into the spa or medical spa for a number of reasons
Advances in Laser and IPL Hair Removal
“Hair today, gone tomorrow”
Treating Skin of All Shades: A Guide to Laser and Medical Aesthetic Technology
Comfort and confidence are two of the most important principles in your esthetic practice.
The Sunny Side: How to Reduce the Appearance of Sun Damage and Age Spots
Many consumers have received conflicting messages about sun exposure throughout their lifetimes.
Five-star Perks Aren’t Just for Clients
Owners and managers of skin care facilities know that their business’s No
Are You Considering a Medical Esthetics Career?
Cell phones, computers and GPS navigation systems—these items are all commonplace now
What’s on your mind?
When you hear the word sexy, what comes to mind?
$pa Marketing: Reinvent Your Business in 2018
Call them traditions or habits—we’re all familiar with New Year’s resolutions.
Building a Brand They Won’t Forget
Just as every well-written story has a distinctive voice
$pa Marketing: The Low-down on Business Plans
A business without a plan is like a ship set sail without a destination.
$pa Marketing: Marketing with Meet-Up Groups
When you hear the words “meet-up groups,” what comes to mind?
Keep it Moving: Social Media Trends for 2017 and Beyond
Did you know the average user spends approximately two hours a day checking his or her social media accounts?
$pa Marketing: How to Make Email Magic Work
In a world where most of us are flooded with written messages
$pa Marketing: Sell Stories, Not Services
What if I told you that you could easily be a top salesperson
$pa Marketing: Land Your Perfect Spa Job
Stand out in a sea of applicants
$pa Marketing: 5 Ways Google AdWords Can Boost Your Business
Helping you spend wisely.
$pa Marketing: Party Your Way to Profits
Take something that already exists and put your own unique spin on it
$pa Marketing: Smile and Dial (It’s Worth Your While)
You don’t need to be sales-y to get sales.
$pa Marketing: Be a Goal Digger
Write It Down. Map It Out. Keep What Works
$pa Marketing: Will Deep Daily Discounts Grow Your Business?
Don’t pay big bucks in marketing costs
$pa Marketing: Top Tips for Social Media Success
It is not just about posting; it is also about going viral.
Les Nouvelles Esthetiques & Spa
Les Nouvelles Esthetiques & Spa
Les Nouvelles Esthetiques & Spa
Practice Dock
Les Nouvelles Esthetiques & Spa
