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Posts: How to Market Yourself

Building a Brand They Won’t Forget

Just as every well-written story has a distinctive voice
$pa Marketing: The Low-down on Business Plans

A business without a plan is like a ship set sail without a destination.
$pa Marketing: Marketing with Meet-Up Groups

When you hear the words “meet-up groups,” what comes to mind?
Keep it Moving: Social Media Trends for 2017 and Beyond

Did you know the average user spends approximately two hours a day checking his or her social media accounts?
$pa Marketing: How to Make Email Magic Work

In a world where most of us are flooded with written messages
$pa Marketing: Sell Stories, Not Services

What if I told you that you could easily be a top salesperson
Master the Art of Upselling Skin Care

There’s something magical about the number “3” that innately makes sense to us.
$pa Marketing: Instant Success With Instagram

Some experts now claim the average person spends more time on social media than eating or drinking.
$pa Marketing: Land Your Perfect Spa Job

Stand out in a sea of applicants
$pa Marketing: Fly $ky High with Facebook

Every month, I teach a variety of marketing classes to students entering or advancing in the medical esthetics industry.